Some details
Tangent has been appointed to deliver the global brand strategy and visual roll out for Taylor Wessing beginning in 2019. Prior to this Taylor Wessing asked us to develop the visual language for their 2018 International partner conference held in Lisbon. This event which occurs every 18 months is used to communicate the firms’ strategy for the following 2 years.
It was felt that the current Taylor Wessing brand was
looking tired, dated and not representative of the strategic direction being delivered at the conference. We had to create an ownable and exciting new identity within 4 weeks, whilst managing multiple busy stakeholders within Taylor Wessing.The IPC was seen as a great opportunity to test some of our initial creative concepts for the wider Taylor Wessing brand piece. Utilising this internal conference, allowed us to engage directly with global stakeholder',s, receiving feedback through face-to-face discussions.
We provided the IPC with a coherent and consistent branded stand-alone identity for the first time since the creation of Taylor Wessing in 2002. The outcome resulted in overwhelming positive response to our IPC brand work and has given us the confidence to move ahead with our vision for Taylor Wessing in 2019.
