Some details
Winner of Campaign Effectiveness Award at the UK Agency Awards 2019, ',Best B2B Marketing Campaign', Silver Award and ',Best Integrated Campaign', Nominee - Prolific London Marketing Awards 2019
For the launch of Leica Geosystems’ RTC360, a laser scanner that creates 3D digital environments designed for use in the construction, plant and public safety sectors, The Think Tank was tasked with developing a strategy,
media-neutral idea and integrated marketing plan.A media-neutral idea focused upon three key attributes of the Leica RTC360: Fast, Agile, Precise. It included content designed to educate three key audiences (construction, plant and public safety sectors) on the applications, opportunities and product benefits.
Sales targets for the year were reached within only 6 months and the return on investment for the campaign reached 345:1 in just nine months.