Some details
https://thisisthetree.com/our-work/the-vip-experience-ticketmaster
Ticketmaster wanted to actively engage new audiences and drive the sale of VIP Guest experiences to their summer stable of festivals including V Festival, Creamfields, Download, Wireless, Lovebox and Latitude. They were looking for a
content led solution that would build brand awareness and elevate the VIP experience brand image. It would also need to drive customers down the funnel and ultimately generate purchases and significant ROI.