Some details
Client
Analytics services company
Focus
Strategy
Situation
A CTO of an analytics services company focused on using technology to scale their services. To achieve his mission, he needed to hire the best engineers. The company was known as a services company, and they needed to strengthen their ability to recruit top
engineers by communicating more about the technology team and the work they did. They also wanted a mission statement to help the engineering team clarify its place in the rapidly evolving organization culture.Approach
• Interviewed senior stakeholders to understand the vision and strategy
• Benchmarked competitor messaging
• Reviewed existing product collateral
• Collaborated with product managers to develop product descriptions
Outcome
Created a message foundation for the product engineering group. The mission statement was mainly clarification of the company strategy. The mission and messaging framework helped the engineering team articulate why they existed and equipped them to talk about their tools and products and link the benefits back to the overall mission.
