Some details
Business Challenge:
Keynoir is an exclusive buying club that provides access to a great lifestyle packed with indulgent and fun experiences in major cities around the world. Users can buy lifestyle experiences (such as hotels, restaurant bookings and spa days) and more ",unusual and secret things",. One offer a day with a limited time window and limited quantity of offers drives adoption and not everyone
can become a member, keeping it exclusive.Solution:
We developed an RoR site which was based on the business model made popular by Groupon, but presented in a different way which was far more exclusive. The site was tested extensively and a robust platform was built which undoubtedly helped in the acquisition of Keynoir by city media empire Time Out Magazine
- Technologies Used: Ruby on Rails
- Funding: £1 million by Index Ventures and ProFounders Capital. Acquired by TimeOut Magazine
