Some details
Skills:
Art Direction
Brand Design
E-Learning
Website Design
Full case study:
https://wolfcubdigital.co.uk/casestudy/diageo/
Summary:
Diageo is a global leader in alcoholic
beverages with an outstanding collection of brands across spirits and beer. They produce a collection of over 200 brands – old and new, large and small, global and local – that are enjoyed in more than 180 countries around the world.Award-winning learning agency Brightwave, who was developing an interactive course for Diageo, approached us to help art direct and create a design style for the course learning materials.
Our biggest challenge was producing a world-class experience for the course, which flowed seamlessly between content screens and interactive content whilst keeping the viewer inspired and engaged.
Equipped with the style foundations we’d built in the guidelines document, we then rolled the style out across a variety of journeys including an animated introduction experience.
Lastly, we designed a series of key interactive screens to be used throughout the course.
These interface elements could then be used across the remainder of the course content, providing an elegant ‘on brand’ experience throughout.
