Some details
FreshDirect decided to launch a sister business and build a unique and custom shopping experience from the ground up that connects consumers to the freshest, tastiest finds in food, drinks, and lifestyle essentials, all delivered within an hour. Foodkick launched in Brooklyn and Queens with Android and iOS apps and FreshDirect knew that to expand to Manhattan they need to establish a web presence.
We helped in the planning and execution of a component-based design approach with FreshDirect’s UX and design team. Based on this work with respect for the in-house technology stack we built a custom e-commerce site with AngularJS. We wrote a lot of detailed automated tests to make sure all the components work properly and securely.
After the successful launch, FreshDirect is focusing on expanding the service to additional cities.
To read the full Case Study please visit code and soda website by clicking the orange button to the right.
