Aer Lingus - April Fool’s Viral Video by One Productions

Some details

Aer Lingus had an ambitious idea to help promote the Aer Lingus International Hurling Festival. They wanted to create a viral April Fool’s video to not only promote the event, but to entertain their customers and create brand awareness. Well-versed in the ways of viral videos, One Production created several concepts for the video before deciding on creating a mock infomercial-style video. It showed Aer Lingus injecting a dose… Irish-ness into their new procedures, including using a hurley to serve snacks! After an intense round of promotion and distribution leading up to April Fool’s day, the clip was picked up by Buzzfeed and rated in the top 10 April Fool’s virals. The clip received 70,000 views in one day.