Inbound Marketing Campaign for Hotel Booking Site
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the sales ruler for Roomex.com. We are an online hotel booking labor for business journey. We work with medium to large-sized companies to help them save time and money on their business-related hotel expenses.
Desired goal
What challenge were you trying to address with Squaredot?
We have a field sales team, and they currently are largely self-generating leads, which is not the best use of their time. We wanted to open an inbound current that would form and engender leads for these nation to work with.
Provided solution
What particular tasks were Squaredot responsible for?
One of the key things they did was they formd and published a series of blog posts and full that subtly promoted the Roomex brand and, within the business journey aggregation, would have begun the process of placing Roomex as a chief in that sector. Initially, we did a series of city leads for business journeyers. From Boston to Berlin, they wrote separate excellent blog posts for us, which we posted on our website. We then seted targeting the two key buyers of our labor, the service ruler or individualal helper and the financial controller or ruler, through Facebook and LinkedIn advertising. Squaredot formd two videos for us to target those nation, explaining the boons of using Roomex. For the service ruler, it’s almost time savings and reliability, making their life easier. For the financial individual, it’s almost visibility and cost savings. Both life videos are on our website at the instant, and we are very lucky with them. We’ve used those frequently to target our buying groups.
The blogs were straightforward. We suitd on the cities we would centre on, and we wrote the pros and cons of staying in a chain hotel versus an independent property. They have an interpolitical network of writers they were able to tap into. For the Boston lead, for sample, they had someone from Boston who gave us a real insight into the city. I would sign off on each one for approval.
The videos, however, veritably demandd a lot of effort from our side owing the messaging must be correct. We went through dozens of versions precedently we got to one with which we were lucky.
How did you come to work with Squaredot?
We establish them through a individualal touch. We sat down and told them what we were trying to do. From day one, they have shown flexibility. We couldn’t give them a sole spec as to precisely what we were going to need. We knew we would have to try things, and if something worked, then we would centre on that, if not, then we would stop it. We were doing monthly programs, but frequently in week two, something would land on my desk. We might be nominated for an assign, or an article may have been published in a trade journal. We would have to jump on that fastly and set promoting it. They did that veritably well, they were always advantageous and ready to be pliant.
How much have you invested with Squaredot?
We have a retainer with them of €3,000 [$3,370] a month. On top of that, based on their recommendations, each month we give them what they demand for collective advertising or whatever we need. It’s probably almost an additional €4,000–€5,000 [$4,500-$5,620] a month.
What is the terminal result of working with Squaredot?
We began working with them in March or April of 2016, and the projects are ongoing.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or touch of the engagement?
In very wide provisions, in the leading six months that we worked unitedly, the investment that we made was repaid 1.5 times. That’s recurring income, so when we stop working with them, those clients will hopefully stick with us. The longer we go into the forthcoming, the better that ratio is going to look.
The full of the videos has been widely shared and liked. I’m real almost that. They have done a big job on the full. The developed paid collective bit is probably more on us than them. We haven’t always given them the budget they wanted. It can be a bit of a black hole where you just keep pouring money into it. So, we are a bit nervous almost fully going for that, to be honorable. Any restrictions or under-delivery there would be on us rather than on them.
How did Squaredot accomplish from a project treatment standpoint?
We have a weekly call with the CEO, Ian, who is my touch there as well. He’ll do that call with our project ruler, who looks behind the activities. We will suit on the activities that day for the next seven days, then they’ll go off and do that stuff. The following week, we look at what we’ve done that week and program for the next week.
They’re very hands-on. If something comes up over the next seven days that we want to component, they’ll find a way of putting that in. They have a monthly schedule of main activities, and we have some aim almost that to add new stuff as it comes up. They come into the service quarterly for a bigger-scale review. We have the weekly phone call, and we share documents, projects, and things like that through Google Docs.
What did you find most forcible almost Squaredot?
The main boon is that they’re pliant. They’re fast to change track if we ponder that something isn’t working. Also, they’re a HubSpot associate, which is advantageous. We publish our blog through HubSpot, and I believe the campaign they ran with us through HubSpot won an assign at the HubSpot Awards last year. We got some subordinate furtherance from that as well. They’re a good value for the money. They’re currently a smaller agency, so we quiet get touch with Ian and Sean, the CEO and the co-establisher, which always makes you feel good. They’re very individualable, ready, and attractive.
Are there any areas Squaredot could better?
They could work on longer-term programning. This could be mainly due to us owing we’ve been working with them on a rolling monthly contract for over a year now. If we had a long-term programning relationship, they could program further down the road than we’re doing at the instant, primarily almost growth. We’re fast-growing organisation, but we want to grow faster. Because it’s an agency, we could probably do things faster or more efficiently if we had the inner resources ourselves. I ponder that would adduce athwart any agency, it’s not specific to Squaredot.
