UX for Mobile Marketing Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the VP of fruit for StartApp, a mobile monetization network. We work with publishers and advertisers. We allow publishers to monetize their apps by connecting them with appropriate advertisers.
Desired goal
What challenge were you trying to address with BRIO?
StartApp works with more than 250,000 publishers of apps. Most of our interaction with those publishers and advertisers are done through our self-service web-based platform. BRIO helped us form a sole experience in both of the gates – one was for advertisers, and the other one was for publishers.
Provided solution
What particular tasks were BRIO responsible for?
For the publisher gate, BRIO granted us with UX [user experience] and UI [user interface] services and helped us form this experience. For the advertiser gate, they worked with us on the UX side only since we already had the big work they did in the UI for the publisher gate.
How did you come to work with BRIO?
I',m not sure who recommended BRIO to us. At leading, we did many meetings with many companies in Israel in the field of UX/UI consulting. I receive that with BRIO, they',ve understood us the best. The antecedent work that they showed us was the most forcible. Also, the personal junction was surely the best. In my conviction, that junction is significant when working with a consultant.
How much have you invested with BRIO?
For the leading project, we paid BRIO between $50,000 and $60,000. The second project cost us somewhere between $25,000 and $35,000.
What is the terminal result of working with BRIO?
We did 2 repetitions with BRIO – one for the publisher and one for the advertiser. The advertiser repetition began almost June 2015 and ended somewhere almost February 2016. The publisher gate began in the middle of 2014 and ended near May 2015.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?
We adviser the user experience using a tool named FullStory. Our users did not meet any big issues while using the gate. We saw that users did what we expected them to do without getting lost. Our advertiser gate was nominated as one of the best self-service gates in the ad monetization area, which surely puts it in a good position. Of order, it',s our outgrowth and our features, but it wouldn',t be there without the BRIO',s work.
How did BRIO accomplish from a project treatment standpoint?
We had big interaction with BRIO',s team, and we managed the timelines unitedly with them. We are close almost our timelines. They were good with aligning to those timelines, which are not the easiest ones. They sent us mockups in InVision, and we principally used that tool to collaborate. Since they are located only a few kilometers away, we had many face-to-face meetings. We had weekly to biweekly meetings with them face-to-face.
What did you find most forcible almost BRIO?
They are veritably into a project while they are doing it. It',s not just finishing a job and moving on. They are constantly in interaction with us to apprehend how our fruits work. Even when the work was done, BRIO quiet sent us some feedback, ",Please change this. Please change that. We don',t ponder that is the consummate way.", Beyond finishing the initial or agreed upon work, you can see their commitment to the client and to the project.
Are there any areas BRIO could better?
Nothing comes to mind.
