Some details
Background
Radio Mirchi was launching a new station 95 FM, the first ever Bollywood channel in Hyderabad and needed to recruit skilled personnel for different roles. To spread the word like quickfire, the radio giant reached out to us for holistic recruitment through digital platforms.
Brand
Radio Mirchi is a nationwide network of private FM radio stations in India.
Our morning tea partner, driving partner and the best to rely on for entertainment while we get along our daily chores.
Objective
As it was for the first time ever that a Bollywood station was being introduced in Hyderabad, this called for a whole new set of people and energy without the barrier of language or interest and yes, should be living in Hyderabad too. The goal was to recruit pure skill based local living talent for different roles right from RJ’s, copywriters, creative heads to program managers, executives etc in a cost effective manner across digital platforms.
Our Approach
Identifying our potential candidates was a cakewalk as social media is filled with Millenials of passion and the will to be different from the rest. We ran Ad campaigns with creative communications to specific Target Groups with varied areas of interests, educational qualifications, institutions, and areas of passion and more. The tongue-in-cheek lines and a super creative representation of a Hiring Ad was what attracted the maximum crowd and garnered loads of interest towards the exciting roles.
Take a look below:
Outcome
It was observed that the cost and time of recruitment has significantly reduced and the campaigns have attracted a larger crowd of the young and passionate individuals, more focussed and with a clarity as to what they wish to be.
And FM 95 being of a huge success on skill too!
On the success of this in Hyderabad, we’ve had Radio Mirchi from different cities reaching out to us for similar campaigns all over India and since then we have run recruitment campaigns across 16 cities including Ahmedabad, Baroda, Surat, Cochin, Bangalore, Pune, Mizoram and more.
Word play is the charmer as always.
