Some details
Background
Celebrity Trainer Satish Paryada was coming up with a program by name Lean Bodies by Satish Parada. A 3 months program to lose fat, get strong and stay lean. They reached out to us to spread the word of the program and call out open for registrations.
Brand
Satish Paryada is a master functional training expert who is known for his engaging and intense circuit training workouts, During his 14 years of experience in the UK and India, Satish had enabled the transformation of thousands of individuals. He is an internationally trained and accredited trainer with a proven track record in transforming the bodies and minds of hundreds of clients. He is currently the personal trainer of Tollywood superstar Mahesh Babu and Jr.NTR. Nara Brahmani, Advi Sesh, Vikram Chiyaan &, Jwala Gutta. Satish is an Internationally Certified Sports Nutrition Specialist with a proven track record in transforming the bodies and minds of hundreds of clients.
Objective
Awareness of the program to both the existing members and call out for new members to register for the 3 months program. Increase walk-ins, free trials, and the overall membership score. The program was about staying lean and transforming lifestyles and not just fat loss or muscle gain. It was about pulling those who could take up the challenge and transform their lifestyle in just 3 months. Overall, generate inquiries and leads giving a tough fight to the already established rule.
Our Approach
Fitness has been a prevailing trend for too long now and every 2nd out of 5 hits the gym or gets involved in any sort of physical activity, hence our TG was huge and the challenge was about providing to them relevant information and communicate the programme to them in ways that could attract their attention amidst market killers like Cult Fit. Yet, our holistic digital marketing strategy as usual was after a huge brainstorming session about not what to do but what not to do. While everyone’s focusing on group and strength training, why not we talk about personal attention that’s required for overall wellness and is indeed lifestyle transforming.
6 Days, 6 Different Classes, 3 Months &, 5 Lakhs Cash prize for the best transformation story.
We had it all in place and aggressively spread the word involving the following activities:
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A proper social media plan with design communications that struck the right chord with highlights like 100% Money back guaranteed, 6 Days 6 Different classes, Register for a 3 day free trial, Win 5 lakhs cash price.
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The posts reached out to an audience demographic of every age group by adding an emotional connect to it with a provision for both online as well as offline registrations to make the campaign even more flexible.
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Regular postings were done to make all the Social media pages interactive
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Brand awareness campaigns to reach out the target audience and creating awareness for the program.
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Influencer Marketing through Celebrities who have worked with Satish Paryada (SuperStar Mahesh Babu, Jwala Gutta, Rohith Khandelwal, Meher Ramesh and more)
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Celebrity endorsements/reposts
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Satish Paryada images/videos
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Registered members images with frames
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FB/Insta live during Trial Period
All our activities were directed to a Landing Page with a provision to register now!
The landing page was a different game play altogether. It spoke about transforming not just their bodies but their lifestyle to build on the motivation factor. The program was introduced as a challenge. Take The Challenge, backed up with a video by Satish Paryada. Urging clients to take the transformation challenge with an engaging and fruitful 6 days 6 different classes theme.
And the details of the program with a list of benefits as to what is Lean Bodies by Satish Paryada and why should one choose to register?
The fact that Lean bodies by Satish Paryada is an exclusive program by Satish Paryada and is
COMPLETELY TRAINED &, GUIDED BY CELEBRITY TRAINER SATISH PARYADA AND HIS TEAM OF 4 GLOBALLY CERTIFIED INSTRUCTORS was in itself a big deal and we highlighted this in order to bring out that exclusivity and give it a hype.
You can',t generally get to be trained by Satish Paryada, here',s your only best opportunity.
Curiosity rises while we revealed the cash prize for the best transformation story here to motivate people even more and yes with a mention of the money back guarantee too to win the trust of people much before they think of registering.
It was now that they',re slightly convinced and might want to give it a try at least to know what are the further details, because...
Who doesn',t want to get lean?
We had a special call to action here asking them to register for a free 3 days trial.
To add on to all these amazing factors, we back it up with celebrity diaries, giving them a wholesome idea of who exactly we are and what wonders can Lean Bodies by Satish Paryada do to them.
FAQ',s to finally clear their minds off and they',ve got no further option but to register!
The entire purpose of the landing page was to
1. Tell people about Transforming their lifestyle
2. Spreading the word of a new program coming up exclusively for them
3. It is for their lean and beautiful self.
4. Make them aware of the benefits
5. A celebrity trainer is going to train them
6. This is the best they',ve heard of lately
7. Ultimately generate enquiries and leads
And for more details there was a call to action to download the brochure which had details as below:
1. Timings of the program
2. Dates
3. Per week plan
4. Pricing details
5. Early bird registration offers
6. Couple registration offers
The particular mention of the pricing was done in the brochure to generate walk-ins. As the first thought that comes into the minds of people every time they get to know about a program like this done by a celebrity trainer is that it might be too expensive for them to afford.
Thus the affordable pricing lead to immediate and spontaneous reactions of walk-ins and registrations by the existing customer base as well.
Information
Motivation
Curiosity
Education
Lead Generation
Conversion
Outcome
1705 leads generated
180 real-time conversions
Incredible ROI (Upto 25000 for one successful registration)
It is all about finding better and better ways to reach your goal.
