Some details
Background
Bajaj Electronics, the go to for all electronics and appliances came up with exclusive EMI offers on AC’s and Coolers for the approaching summer. They wanted a wide spread of the offer and an increase in sales through various social mediums. A name that rings in ears whilst for electronic needs approached us to experience some real-time results with #ThinkACThinkBajajElectronics
Brand
Bajaj
Electronics is an online and offline shopping store from India’s leading electronics retailer, getting exclusive deals &, unmatched service. For years now, Bajaj is the undeniable go to space with exciting offers all seasons.Objective - Performance Marketing
The goal was to create a hype in the market about the Coolers &, Air Conditioners and get more summer sales. Spread the word of #ThinkACThinkBajajElectronics among all target users and have them walk-in to the store.
Our Approach
Every successful campaign begins with targeting the right user. It is letting them experience what they should buy even before buying it. We split our TG into different segments (corporates, middle class families, housewives, the working class etc) and developed individual communications. The communication again had to be extremely relatable touching the pain points of the buyer to instigate immediate action. Videos in 3 different languages were shot with relevant and relatable situations of what people usually feel and face before buying an AC or a cooler.
This was aggressively pushed across google ads, facebook, instagram and youtube, and everyone clicking on the video ads were directed to a dynamic responsive website with a store locator feature integration on site.
Watch time, views, reach, awareness, clicks, we had them all covered in a jiffy!
Outcome
Facebook &, Instagram
Total Views - 3.9M
Minutes Watched - 143.1K Minutes
Engagement - 39K
With all parameters up to par
Google Ad Campaign
Total Views - 4.85M Approx
Avg CPV - 0.10
Link Clicks - 28K
YouTube
Watch Time - 1.6M
Views - 4.4M
All leading to a whopping 50,311 total site visits within just 75 days.
