Some details
Background
Music is the inspiration, music is the companion and music is the emotion. When the maestro of music AR Rahman is doing a concert, the responsibility of promoting such events is not only huge but an honor. Hyderabad Talkies, an event management organisation of the city bagged AR Rahman, the maestro’s live in concert for the first time ever in Hyderabad. This was a huge deal in itself and the greatest flagship
event ever for HT, a great opportunity to tag with and establish a befitting name for themselves in the market industry.Brand
Hyderabad Talkies, the brain child of Mareechi Media Works and Darsh Entertainment, two ventures with similar goals, similar vision and an insatiable hunger for excellence organising concerts, concepts and working towards causes.
Objective
The goal was to position Hyderabad Talkies as a name across the events industry category and create a huge hype in the market about the event, spread the word, and generate a whopping number of ticket sales &, to reach every household sheltering an AR Rahman Fan.
Our Approach
The only goal was to bring in tones and tones of music lover to the event and we’ve put our blood and sweat in letting Hyderabad know about the MAN performing in town. Our holistic Digital Strategy was to spread the word by using Instagram, Facebook, Google Display, and YouTube.
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Created a dynamic responsive website with a countdown banner to the event and a CTA driving traffic to the Bookmyshow ticketing page
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Reached all the AR Rahman fans and Music lovers of Hyderabad with the event details across all social media platforms with creatives and videos by creating a lot of buzz and hype about the event
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Organized Influencer Campaigns with Tollywood stars like Lakshmi Manchu, Gautami Tadimalla, Anup Rubens &, others
Outcome
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3 Million+ Reach
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55K+ Event Responses
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3K+ Direct Conversions
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22K+ Event Attendees
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5.5Cr+ Generated Revenue
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Hyderabad Talkies Awarded with Gold Award by Bigtree under the category of Concert of the year
It was a splendid event indeed!
