Some details
Nazara Games is a leading mobile game publisher in India. They wanted to provide game services to their developers through multiple gaming platforms to reduce costs. Also they wanted to increase acquisition, engagement, retention and monetization from gamers by running targeted campaigns. We worked closely with Nazara to understand game services and developed gateway and customized campaign manager. Platform Game
gateway to wrap various game services from third-party providers into a common API Campaign manager To run push A/B campaigns with animated banners and buttons on target segments of users To run In-App A/B test campaigns To run resource A/B tests Results Faster game development using a common API High AERM and significant increase in ad revenue based on targeted campaigns.Read More- https://47billion.com/our-work/