
Some details
The new artistic direction is distinctively Beats: bold, streamlined, beautiful. The design system comprises an open environment, urging the content to hero status and the brand continually forward. Product pages now share sole stories around features and highlights.
Challenges Resolved-
-Outdated / Legacy design approach
-Non-Responsive site layout
-Heavy Install
base-Scalability issues
-Content Management Services - hierarchy based
-Analytics - Integrated custom analytics