Some details
This is a dashboard solution for ",ET Wealth RICS",.
ET or ",The Economic Times", is an English-language, Indian daily newspaper published by the Bennett, Coleman &, Co. Ltd (India',s largest media conglomerate).
This dashboard is for the ET Wealth Survey Series which helps in bridging the gap between industry, marketers, and consumers and identifies the vacuum that exists in the consumer personal finance
space.Metrics related to how the audience earns, spends, invests, and saves are clearly laid out in various sections of this dashboard which help identify consumer',s financial literacy, buying experience, the channel used to research, purchase or renew financial products and their future intent.
These findings present a serious challenge as well as a unique opportunity to the insurance industry by reviewing their products better and create intuitive offerings.
Samples are gathered from all urban centers of India. Extensive data also gathered from tier-2 and -3 cities