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Some details
MediaScan is a product developed for a Marketing and Media Analytics company based out of UAE.
This product provides insights into Competition Media Activity across all media in the MENA Region.
Raw data is fetched from STATEX, a service from Ipsos, world’s leading independent market research company, which is the leading source of Competitive Intelligence for advertising, media agency, and media owner communities
across the Middle East and North Africa region.Based on the various algorithms used in this product, the user is able to:
- Verify campaign appearance
- Monitor competitive brand placements
- View competitor media schedules
- Analyse competitor spend by medium
- Compare spending levels by country
- Review individual creative execution