Some details
Residential Settlements are a team of experienced property conveyancers specializing in the WA residential market, Australia. They run digital workshops to help others in real estate gain more repeat and referral business.
GOAL
• Increase the conversion rate, while improving the overall experience of their users.
• A clean and simple interface with priority on services.
• The branding style
should be uniform across all networks.
ROLE
• Lead the UI Design.
• Lead the UI Social and Print Identity Branding.
• Assisted with the development.
APPROACH
After the initial client meeting, their project manager set the goals and did the UX research and personas. Based off of the research and reviewing the competition, I worked in a style-guide to ensure the uniform design style across the web, social and print elements.
For the website, a Lean UI was designed, that focused more on the content and achievements on the company. Emphasis was also laid on the responsiveness of the system.
The branding of social and print assets were carried out so that each of the element blends seamlessly into the company’s new style guide.
KEY WORK
• Style guide design.
• Website UI Design.
• Social and Print Branding.
