Some details
Smartfoam is a UK based home refurbishing company specializing in designing environmental friendly and cost-effective roofing solutions.
The Requirement
The client wanted to expand its customer base and so needed a partner to handle its contact center needs. They were looking for more face to face appointments with home owners and customers and so reached out to us for designing and executing an
effective tele calling marketing strategy.Result
We identified the data capture requirements with the client, and set up a program to capture data, taking care to limit possibilities of mistakes during the process. This elaborate process was followed by another exhaustive process of data cleansing, in which the contact list was examined, updated and de-duplicated. Few more rounds of audits helped us spot some minor errors, which we eliminated to finally create a data gold pot. Next, we trained our agents on some unique USP-based tips to transform customer attention into appointments.
Benefits
The results began to show no sooner than the project execution started. In a short time, we managed to:
Increase appointment settings by 50%
Improve sales closure by 30%
Save nearly 30% of operating expenses
Post successful completion of the trial the client scaled up the 10-resource team to 30.
