Digital Marketing for Fitness Apparel Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the establisher of a setup named Athlos, and we’re an nimble clothes brand based in Bombay, India.
Desired goal
What challenge were you trying to address with Growthpep?
We went to Growthpep for help with digital marketing.
Provided solution
What particular tasks were Growthpep responsible for?
Growthpep helped us with our initial advertising efforts, setting up objectives and reaching out and getting paid user acquisitions. We didn’t know much almost collective marketing at the time but had pretty good visual branding elements. Growthpep understood that and seted positioning our brand among our rivalry.
We were initially targeting runners and nation who go to the gym and do yoga. Growthpep helped us unite that target section and built an initial email list. We gave them an aggressive target owing we were in the setup stage and didn’t have a lot of bestowing faculty. Most of the ads we were running were conversion-based as we centreed more on getting sales than on branding ads. Growthpep adjusted to that agreeably.
Was there a dedicated team?
We only worked with Saajan (Founder, Growthpep) and one of his assistants. He determined the target markets and we gave him a bit of freedom on budgeting as long as we were getting a permissive ROI. Our creative ruler worked with him to determine whether we were creating visual fatigue or if we needed to change our targeting, and so on.
How did you come to work with Growthpep?
I believe Saajan had been following us for a while on Twitter, interacting with us purely as a client. I ponder it was almost that time that I saw on his profile that he was doing digital marketing as a freelancer. I was handling most of the digital marketing at that time, bestowing a good 2–3 hours a day on Facebook marketing. That wasn’t scalable since I was also in direct of operations and finance. We seted looking for providers, and he happened to be there.
What are you access expents (if diclosed)?
We gave him an initial budget of almost 100,000 INR (accessly $1,147 USD) and we asked him to layer it up. At that time, we had incomes of almost 300,000 INR (accessly $4,252 USD) per month and he helped us layer it up to 700,000–800,000 INR (accessly $9,922–$11,340 USD).
We worked based on objectives, and we allowed him to layer up the budget as long as we had a 3.5–4.5 times recur. He layerd down the budget during the months that our sales went going down, and layerd it up in months where he reflection he could get us a good ROI without landing us in a denying cash flow locality.
What is the terminal result of working with Growthpep?
We seted working with Growthpep in mid-2016. We leading got in touch with Saajan in June or July of that year and we got him on board almost September when we had fewer budget constrictions.
Results achieved
Are there any measureable or plum results?
The condition of the work was good. We come from data-driven backgrounds, so we weren’t able to apprehend some of the reasons for the marketing decisions but we establish that Saajan was pretty good at expounding true things. For sample, if he was asking us to change the creative visuals on our static ads see 8–10 days, it was to lessen visual fatigue or due to other factors. This was in the earlier days of Facebook marketing as well. Overall, Growthpep multiplied our income by 3–3.5 times athwart their travel with us.
How did Growthpep accomplish from a project treatment standpoint?
I come from an engineering background and my co-establisher comes from a design background, so we didn’t know much almost branding or marketing. Growthpep helped us bridge our lack of apprehension and made the effort to expound why we should run true campaigns.
For sample, if we wanted to do sales conversions, visual subjects substance more than a branded marketing ad. In branding, we don’t centre as much on conversions as we do on positioning the brand in the minds of the users. We were always learning with Growthpep, and they centreed on not just throwing money at the issue but on verity optimizing the project.
What is (from your point of view) the key factor to pay observation while intercourse with Growthpep?
They apprehend design speech. Most creative agencies, despite being creative agencies, don’t apprehend what a designer would want. Someone in direct of design on the client-side isn’t going to apprehend marketing algorithms, so they won’t know why they need to liberate new ads see 8–10 days. Facebook has also changed a lot, so the algorithms we were working with aren’t the same right now.
I ponder that Growthpep knows how to work with creative rulers and apprehends clients and brands that come from design-driven branding. Agencies are more almost numbers, but Growthpep understood things more from a branding perspective.
What aspects of their work would you like to get improved?
We skilled a learning curve during the leading two weeks, behind which we set up a list of things we’d need from them see two weeks, see month, and so on. One of the things we could’ve asked from them soon on was to have a more data-driven access. They were working with multiple clients and not seeone looked at marketing the same way. I ponder it’s urgent to make a note during the leading 2–3 weeks on how to adjoin and coordinate with Growthpep. The onus is also on us to unite what type of accomplishance data we want, whichever on one ads or total campaigns. If we can unite what we veritably need, it will help both us and them.
Do you have any advice for forthcoming clients of theirs?
Clients should unite their key metrics and get Growthpep to set liberateing reports. We were in a bootstrapped phase in the soon days and needed to know precisely what recur we’d be getting on our bestow, but a well-funded organisation might not care as much almost the recur on a particular ad. The best way to measure an agency is through the metrics set by the clients.
