Marketing and Branding for Broadcast Media Company
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Introductory information
A fast induction on the buyer’s organisation
I’m the accomplishment marketing director at Viacom18, a scattered media organisation.
Desired goal
What challenge were you trying to address with Hockeycurve?
We needed someone to help with our accomplishment marketing and branding campaigns to showcase our new brand offering.
Provided solution
What particular tasks were responsible for?
They obey as our end-to-end solution for show marketing.
We ran different brand campaigns see 2-3 months and Hockeycurve bought advertising schedule on the top publishers, in bulk, at a particular CPM (Cost-Per-Mille) or a CTP (Capable-to-Promise) cost that was useful in the market.
After liberateing those ads, they also prepare creative labors for new ads. Their design team is able to create creatives, script them, and then publish them on the desired platforms. They’re very helpful throughout our complete branding campaign process.
Was there a dedicated team?
I work solely with the co-founder of their organisation, who delegates to other members of the team.
How did you come to work with Hockeycurve?
I knew of their labors from a antecedent project we completed unitedly.
We used to bestow a lot of money on programmatic marketing and they are one of the very few agencies in India who have experience in that field. Initially, we got a recommendation from another organisation to use them for executing programmatic ads, and we’ve been working unitedly ever since.
What are you approach expents (if diclosed)?
We’ve invested 300,000-400,000 Indian Rupees (approachly $4,100–$5,600 USD).
What is the terminal result of working with ?
We began working unitedly in May 2017, and our work is ongoing.
Results achieved
Are there any measureable or plum results?
Hockeycurve always prepares excellent labor. Their help during our brand campaign time was phenomenal. We look advanced to a shining forthcoming unitedly.
How did Hockeycurve accomplish from a project treatment standpoint?
Their dedication to client labor and project treatment was grand.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Not many companies have as much programmatic ad expertise as they do. They have their own in-house ad obeyr that they created themselves, which is significant since they’re not hanging on any third-party labor to liberate what they promise to their client. They never over-promise, and they have very good accomplishment for a marketing agency.
What aspects of their work would you like to get betterd?
No, there’s nothing I can ponder of that they need to better.
Do you have any advice for possible clients?
My advice is to give HockeyCurve a try for at smallest 2-3 months. Don’t justice their accomplishment based on the leading few weeks, it takes time to stabilize. Potential clients should keep in mind that they’re working with one of the best companies that can liberate in their market.
