Some details
Digital establishment of an international luxury brand
Client Background: Rodeo eyewear and fragrance are one of the most popular brands in the Middle East, fast spreading its wings worldwide. Founded in early 2010, Rodeo operates “Rodeo Eyewear” and “Rodeo Perfumes” under the company name Classic Rodeo General Trading LLC.
Our
Challenges: The scope of work was diverse, complex and required us to develop a strategically relevant global digital multi-media campaign. We took up the responsibility to create a strong and inspiring online presence for the brand use and promotion. We were also involved in creating identities for Rodeo.- Right from strategizing to ideation to designing to promoting.
- Our major works for Rodeo included: Website design and development Corporate Branding (designing of logo, letterhead, web banners, and other elements)
Our Strategy:
1. Research and Analysis – Study of various competitive websites, discussion with client representatives in order to learn more about the brand. The study of the current trends for digital transformation.
2. Content Development – We developed relevant content after quality checking and editing the provided briefs. Several web pages of fresh content was written for effective impact during SEO.
3. Quality Control – Top-notch quality check throughout different phases was ensured to maintain the quality and precision of deliverables.
Client Success Story:
In less than 6 months of its web launch, the website has drawn remarkable traffic from across the world. Especially in the Middle East, the appealing designs and interactive UI of the construction website earned rare reviews and helped promote and establish Rodeo as a household brand.
