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Some details
Nua is about creating totally customized feminine care experience that matters. The brand is extremely powerful and has a strong personality which defines what it stands for. What made this project extremely exciting was to capture the essence of the brand into merchandise that justifies the purpose of welcoming the employees into the Nua culture. Every element developed has a story attached to it and when put
together, they all tell the beautiful story of Nua.We first analyzed the possibilities of merchandise and then each of them was worked upon in detail to be presented, ready to delight.