Some details
Mymoneymantra has created a mark of excellence in providing best loan deals to its customers across multiple financial products. The brand has associations with leading banks and financial institutions in India to help the customers with better guidance while choosing a loan best suited for their requirements.
MyMoneymantra wanted a fresh identity that could resonate well with young urban householders and evoke enough
trust.We worked to create an identity with a refreshing new approach that could stand out in the crowd. We made tagline the hero. The logo, which is quite a mouthful, was kept simple and bold with a focus on ‘money’. That tagline however, was treated in a new way by highlighting it more than the logo itself. The font was a bold serif that denotes reliability and authority. The green denotes finance, but a more younger version in a contemporary fashion.
We picked up a combination of yellow and green as part of the identity and supplemented it with photographs that look semi-candid. The entire marketing collateral including the Website user interface was revamped to bring in brand cohesiveness.
