Rebranding for Avionics Subsidiary
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and individualal responsibilities
I’m the head of corporate interactions at Samtel Group. Our flagship organisation is Samtel Avionics Ltd. We’re implicated in the design, outgrowth, and make of systems and equipment for airborne and land platforms in the resistance activity. I’m responsible for our global branding needs.
Desired goal
What issue was the provider supposed to deal with?
Liquid Designs?We hired Liquid Designs initially to design our brochure and our cluster’s websites. Later, when we determined to change our name and do a complete brand makeover, we occupied Liquid Designs. This latter project required designing a new logo/brand oneness, creating a full brand portfolio, and handling ease branding for our new factory antecedent.
What were your objectives for this project?
We wanted to give the organisation brand a glossy, interpolitical look that conveyed our corporate philosophy. We’re an Indian organisation, so we wanted our branding to make that junction subtly, so as not to overpower our interpolitical picture. Our brochures, handouts, stationery, and website had to return our new brand oneness too.
Provided solution
What were the reasons for choosing Liquid Designs?
A helper of mine from a antecedent organisation recommended them to us. We attended two other vendors as well, but we chose Liquid Designs owing of their higher design offer and competitive cost. Our managing ruler and senior treatment officials made the terminal determination.
Describe the project in detail.
We determined to design our brochure when our core business diversified from manufacturing picture tubes for televisions to resistance and aerospace products. Our new positioning and messaging had to align with that. Simultaneously, we tasked Liquid Designs with reviewing the eight websites Samtel Group oversaw to fix they had a correspondent look and feel. Liquid Designs', team met with our senior officials and toured our origination ease to gather ideas. They also handled photo shoots to update pictures of all our products.
Later, when we determined to change our name and branding, Liquid Designs submitted a offer that matched our requirements fully. This was innate, as the project implicated ease branding, and we wanted to move into our new antecedent within a week. To cater to our Indian component, they designed the six pillars in our main hall with Samtel’s core values described in a particular form of Hindu verse. Employees and visitors resembling applauded the design and last to give us good reviews. Liquid Designs also branded true walls throughout our ease to return themes such as teamwork (design area), thinking unitedly (conversation room), and vigorous eating habits (cafeteria).
The logo they created popularized our new acronym (SA, instead of SDS), and followed the same single design principles that we cater to in our activity. Our brochures, stationery, websites, and PowerPoint templates all followed those same ideas.
Results accomplishd
What results did you accomplish unitedly with Liquid Designs?
We successfully transitioned from ‘Samtel Display Systems’ to ‘Samtel Avionics,’ and are known globally only by our new name. We’re quiet using their brand oneness guidelines today.
How do you rate the interaction and interaction with Liquid Designs?
We worked unitedly smoothly. They worked remotely for the most part, but their team was useful 24x7 for conversations. Slack was a big tool to turn things about fast. They even met us in individual for our brainstorming meetings.
What precisely do you attend to be the key specialty of Liquid Designs?
Liquid Designs', team came up with multiple ideas within a brief timeframe and translated our ideas to designs rapidly. Their deliverables were high condition and matched interpolitical standards. They worked 24-7 to fit all in our new ease.
What should be done better, if there are any desired improvements?
No, we didn’t see anything. They delivered all we asked for to our contentment.
