Some details
The challenge was to create a brand for 3D printed clear aligners and blend design with brand strategy for experiential marketing.
The project required us to develop the brand’s identity and implementation across product packaging, guidelines, and launch collaterals including posters, merchandize, etc.
The resulting FLASH brand communicates at multiple levels with its B2B (orthodontists) and B2C (end-user) target
market to create the desired brand image.For aligner product packaging box, we created interactive points for consumers to increase pack interaction during unveiling creating a memorable sense of suspense. It was more of a keepsake than a throw-away product packaging design.
