Nasscom - Thought leadership platform for the new age business by ProCreator

Some details

NASSCOM is the industry association for the IT and IT enabled products and services sector in India. A not-for-profit organisation funded by the industry, their objective is to build a growth led and sustainable technology and business services sector in the country. The Challenge: NASSCOM wanted to build a thought leadership platfrom namely, Digital Disruption that would help them post articles, videos, reports, case studies,… whitepapers, etc. particulary in the BPM industry. The center-piece of the challenge here was organizing the varied information and knowledge in a presentable and consumable manner. NASSCOM had many types of articles, multiplre content types which had to be organized cohesively and woven into a single thread- this portal, Digital Disruption. Our Solution: Our main goal was to not make the platform look heavily populated with just content. We first went about organizing the infromation pieces into 4 main categories viz. Innovation &, Collaboration, Case Studies &, Success Stories, Publications &, News and finally Leaders &, Experts. We kept the design minimal with a lot of white-spaces and big-bold typography to put focus on the actual reading material and evoke a very clean and modern feeling.