Branding & UI/UX for Poker Website
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the COO at a real money online poker website, based in India. We are a legitimate and licensed existence and have been in the activity for close to 4 years now. I superintend daily operations and strategy with centre areas including marketing, fruit &, finance.
Desired goal
What issue was the provider supposed to deal with?
Sparklin Innovations?We belong to a very niche yet crowded activity, and since all incumbents largely cater to the same pool of poker players, we have to fix we handle to particularize through the UX we propose to obey two purposes, one, that any high practicable player becomes activated and that we don',t lose them at the opening and two, we substantiate the LTV practicable owing how it could be over the $100,000 number in select cases
What were your objectives for this project?
We wanted to make the complete user travel as personalized as practicable, owing how that',s something see poker player appreciates. Also, we wanted to enhance the credibility of our brand by resources of see key touch point athwart the travel owing we are a real money platform at the end of the day and accordingly have to act as custodians of our users', money.
Provided solution
What were the reasons for choosing Sparklin Innovations?
What we noticed during the initial phases of our search for a good associate in offense for the project was that most players were quiet largely customary in their access and hence we didn',t ponder they would be able to see things from a poker player',s perspective, which involves a complete knowledge of multiple fields including psychology, ego, gamification, etc. The throw by Sparklin preempted our concerns with their ',design pondering', access, which appealed to us owing at that point in time we too didn',t completely apprehend what that meant but it was sufficient to cabal us to try &, adduce it to our organisation.
Describe the project in detail.
The demandment was and has been very clear since we began. We wanted to work with somebody who had a leading principles access and since that synergy existed from the get go we didn',t have to meet very frequently. The rebranding exertion was completed as per schedule and to the sort of response we were expecting, and our LTV also has seen a thin increase with the onboarding process we integrated as per Sparklin',s work. What is veritably exciting us now is the complete revamp that we',re currently working on unitedly, which should turn a lot of heads once we make it live. Still a few months away owing the quantum of change but we',re real it',ll have the sort of contact we',re anticipating.
Were there any dedicated handlers or teams that you worked with?
Initially it was the founder himself owing we',d initiated conversations with him straightly, post which, once the vision was aligned within their team, we worked straightly with one project lead and on some rare occasions took the founder',s conviction if the changes weren',t of.
Results accomplishd
What results did you accomplish unitedly with Sparklin Innovations?
Like I said, we belong to a very niche activity, and most players play on all the better-known websites. Post the changes, we accepted a lot of real feedback that suggested we were moving in the right course, basis which they next set of changes are now underway.
How do you rate the interaction and interaction with Sparklin Innovations?
This wasn',t an effect at all. Our offices, as a substance of fact, were barely 15 minutes away yet we didn',t demand to meet that frequently owing interaction was always ready &, efficient.
What precisely do you attend to be the key specialty of Sparklin Innovations?
The despatch at which they grasped the complete business. Their knowledge of what would verity work for our users veritably stood out.
What should be done better, if there are any desired improvements?
More of these would verity lie at our end, when it comes to adduceing &, deploying the changes as per the exact recommendations.
