Some details
Delivering news as fast it breaks
Eenadu approached Switch to build a mobile app for it news portal. Due to use of legacy backend content management, the process of content gathering &, consistent updates was very complicated.
WHAT DID WE DO?
However with more than 200 synchronised &, scheduled daily operations, we were able to successfully develop the mobile app &, provided a back end to manage the content exclusively for the mobile application &, send push notifications to the user. With in 2 months, more than 80,000 people have downloaded this app. LEGACY ROOTED Creating a platform that utilises a legacy system is complicated. Primarily because for a news based application the data is rapidly changing. This dynamic stream of data needed to be translated over to the application simultaneously with the website, this required us to build asynchronized operations through cron jobs. RE-VISION Eenadu is one of the most respected &, oldest news outlets in Southern India. The created brand image &, expectancy needed to be translated in the look &, feel of the application in it',s behavior for it',s UX and it',s UI. But at the same time maintain the aptitude of the modern day news application. So we relied on a simple white UI &, intuitive UX, to narrate the design via font sizes &, images.
