Some details
The Problem
When THE MOGAN approached us to acquire search engine optimization services, some of the major hurdles which were attenuating the website online visibility in the search engine were the disruption in organic traffic, intermittent lead generation, and constantly dwindling online
visibility. Apart from this, the company was frequently evolving its product base and updating all the categories, so an all-around approach was required to target all the issues and enhance the online visibility of the website within a short span of the time. Their main concern was impressions &, clicks.The Solution
Our team of vastly experienced digital marketers first carried out the painstaking analysis of the client website. After the detailed analysis, we spot out few major issues and devised a strategy to eliminate them. The solution was divided into the 5 major phases-
3.Link Building
4.Redesign of website user interface
5.Conversion optimization
Redesign of Website User Interface
In the first phase, we completely re-hauled the website user interface and re-designed it to look more alluring and eye-catching. As the website key service is fashion clothing and modish accessories, more high definition images were required to make it more flashy and tempting.
On-page and Content Optimization
In the second and third phase, we acclimatized a comprehensive approach. An on-page report was made which include effectively created title and meta-tags, crawl able URL structure, and social media sharing buttons to edify the visibility of the website on all the distinguished social media platforms.
We then created keyword oriented and SEO friendly content and add it to the website to make it search engine friendly. This combination of on-page optimization and content optimization started to deliver the fruitful results and gradually improve the rankings of the major keywords.
Link Building
Our SEO experts worked on link building task to increase the reach of the website and generate a substantial amount of traffic for the website. Local listing was done heavily on prominent directories to strengthen the business profile of the company and pull the massive amount of traffic.
Conversion Optimization
In the last phase, we commenced conversion optimization strategy to shoot up the number of sales per lead ratio of the traffic generated and grow company revenue. This includes the combination of data analysis and continuous testing to minimize cost and maximize return.
The Results
Weare renowned for converting the stumbling blocks into stepping stones. Once again, we hit the bull’s eye and generated a whopping amount of organic traffic within the 4 weeks of implementing the strategy. THE MOGAN e-commerce website witnessed an enormous growth in per page view as well as traffic through organic search.
