Some details
VIVO is a global telecommunications company that specializes in developing and manufacturing smartphones, accessories, software and online services. Founded in 2009, VIVO rapidly expanded beyond the Chinese market to become one of the top ten global smartphone corporations. Focusing on cutting-edge technology and consumer lifestyle trends, VIVO is continuously introducing innovative products to imprint its brand globally.
Before this guideline, VIVO',s events had no sense of unity as each occasion was planned separately. The VIVO BTL Guideline was created to offer direction as well as creative inspiration, in the planning and activation of VIVO’s BTL events. The guide was created to be used as standard protocol to VIVO',s partner agencies in order to establish VIVO’s brand identity and its values to consolidate consistency, while optimizing brand experiences for patrons.
About VIVO Experiential Guideline.
Let',s Fun VIVO.
