UI/UX Design for Automotive Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
Volkswagen is one of the leading automobile manufacturers in the globe, and one of the biggest sellers of automobiles in Poland.
Desired goal
What issue was the provider supposed to deal with?
Artegence?Artegence was hired to support ongoing digital projects including Volkswagen’s website, and to analyze user conduct on the website. The results from this analysis indicated that we needed a tool to search for cars useful at a given instant in all dealerships in Poland. We chose Artegence to prolong and better the stock locator tool that we already had. Artegence granted us with UI/UX design and outgrowth support.
What were your objectives for this project?
Our goal was not only to educe an winning and user-well-inclined tool, but also to increase the number of leads on the stock locator. It was searching for us to better the lead-to-purchase rate.
Provided solution
What were the reasons for choosing Artegence?
We selected Artegence based on their excellent cleverness and effectiveness. Projects were always on time. Our cooperation from the commencement to the end was professional and well-inclined.
Describe the project in detail.
Based on the users’ and UX designer’s opinions almost the old rendering of the stock locator, Artegence made mock-ups which were trialled by a cluster of 100 users. After that they prepared a design and programmed the website, and implemented advanced analytics to allow monitoring of how users verity use the tool. This enabled us, unitedly with Artegence, to best fit the tool to user needs for each campaign.
Were there any dedicated directors or teams that you worked with?
We were assigned a Project Manager to support us as the main point of touch throughout the project. A team of UX and UI Designers, two Frontend Developers, two Backend Developers and a QA unit worked on this project as well.
Results accomplishd
What results did you accomplish unitedly with Artegence?
After launching the tool, car sales increased significantly – mainly due to the stock locator. The lead-to-purchase rate increased by 15%.
How do you rate the interaction and interaction with Artegence?
The project director that we were assigned was easy to adjoin with and granted us many updates. We made phone touch at smallest twice a week. We were impressed by the professionalism of the team.
What precisely do you attend to be the key specialty of Artegence?
We were blown away by their apprehension. Especially almost website design, user experience and optimization. We were impressed with their flexibility and technical apprehension. Their team was the consummate fit for the project—they were well-inclined and professional throughout. I will surely promise with this organisation anew for any website needs that we have in the forthcoming.
What should be done better, if there are any desired betterments?
When it comes to our cooperation with the team — there are no objections. We know that thanks to the new tool we are able to make ongoing betterments.
