Some details
Autotesto is a solution for people who are interested in buying a used car. By using the service, you can check the technical condition of the car and receive a detailed report thanks to over 250 experts throughout Poland. Autotesto applies rigorous procedures and is able to provide a detailed technical report in 24 hours.
The result is an easier decision regarding the purchase for a potential customer. What follows –
it allows you to save time, money and what to say – nerves.Our client came to us with a complex problem. The information on the website did not appear legibly. The system of ordering the service and the construction of the shopping path resulted in the fact that many people resigned from ordering the service along the way. The conversion was unsatisfactory.
We faced the challenge of rebuilding the information architecture on the website and designing new UX / UI solutions that will allow the user to order the service quickly and intuitively.
We focused on making all the content elements of the site find the perfect place for themselves. This was crucial when preparing the structure of the new Autotesto website. The second thing is to ensure the readability of all information: a description of service packages, price list, and output reports.
All our activities caused that the new Autotesto website, thanks to its ease of use and simplifying the way of purchasing the service, resulted in an increase in conversions for our client.
