Some details
Challenge
.KTW are two modern office buildings in the very centre of Katowice, which are two of the tallest buildings in the whole Silesia. We have partnered with TDJ Estate to promote one of the largest investments of the last decade in Silesia and tame the inhabitants with the idea of a project that will completely change the appearance of the city
center.Sollution
Working on brand awareness, visual identity and teaser and website, we had a goal in front of our eyes, we presented all the advantages of the investment and the opportunities that it opens for residents and the region. We have shown not only the functional and timeless character of the building, but also Silesia itself and the huge opportunities for investors that this region has.
Outcome
The promotional campaign, revealing fragments of new objects, turned out to be a hit. Residents welcomed the planned investment. The communication strategy and all the materials prepared have made it possible to achieve the intended goal, and the unconventional approach to the website design and BTL materials has been recognized in the international competition CSS Design Awards.
