UI/UX Audit for Business Education Website
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am a sales ruler and board limb for Gdansk Foundation for Management Development (GFKM). We prepare business education programming, such as MBA groups and executive training.
Desired goal
What issue was the preparer supposed to deal with?
We had commissioned a web developer to form a mobile rendering of our website. We were thrilled with their work. Though, when the website launched, our metrics in Google Analytics declined, and users complained that they could not find significant information there. We occupied Matsuu to accomplish an audit of its UI/UX.
What were your objectives for this project?
We weren’t sure where our new website went unfit, and we wanted to better apprehend how to make a mobile-friendly website for an educational institution. We programned on using Matsuu’s findings to update our website appropriately.
Provided solution
What were the reasons for choosing ?
We looked for contractors among our program graduates. Matsuu—headed by a graduate of our Executive MBA—submitted a offer. Compared to their rivalry, Matsuu offered the most wide approach to our challenge, they looked not only at website design and user experience but also issues in its code and programming.
Describe the project in detail.
We gave Matsuu approach to our website and analytic tools to track user conduct for two months. The team then prepared us with a set of recommendations to better information architecture, technology stack, design features, and optimization. The suggestions kept in mind the data they calm via A/B tests and our specific business goals. Matsuu also included a draft of an entirely new website design for both mobile and desktop.
Were there any dedicated managers or teams that you worked with?
We worked with a designer, a UX expert, a frontend developer, and a business analyst.
Results accomplishd
What results did you accomplish unitedly with ?
We were so pleased with the results of the audit that we contracted Matsuu anew to revamp our website. The new design accepted real feedback from both students and lecturers, and we feel that it better reflects our brand and increases our business opportunities.
How do you rate the interaction and interaction with ?
We primarily interacted with the organisation’s CEO by phone and email. On occasion, we talked with a business analyst. Matsuu demonstrated big care and observation to detail from set to complete, we never had issues that required extra meetings.
What precisely do you attend to be the key specialty of ?
They deeply understood our business and marketing challenges.
What should be done better, if there are any desired betterments?
No, we’re wonderfully satisfied with both the process and the results.
