Some details
Case Study: Coral Order E-commerce SiteCoral Club is an offline club for people using the products of this brand. Originally, the website was intended only for the offline club clients. A little later the concept was changed and it became complete e-commerce.
Basic issues
1. The website doesn’t sell.
Once the site was given the public access, the customer using Metrica and call center found out that
users who come not upon recommendation, do not buy anything.2. The products are unclear for the users.
New members who came to the site through the search did not understand the specifics of the products and what they needed to buy.
3. The products are bought only upon recommendations.
It was found that users that buy goods, choose them exceptionally upon the recommendations. In practice users actually buy products offline and the site in its turn serves as a platform for placing an order selected in advance. It was a great discovery for the customer as he thought that some users did buy goods online.
4. Non-responsive web site.
Almost 40% of users visit the website from mobile devices.
You can read the full case here: https://rondesignlab.com/case-study-coral-order-e-commerce-site
