Some details
Anti-ageism is a social campaign targeting Australian citizens. Its goal is to fight ageism - discrimination related to old age. The project was extremely demanding but as we already had had the opportunity to work with this client - we knew that the bar was set pretty high. Starting with a concept stage, we already felt it was worth trying to work with linear design. It took us a long time to arrange the scenes and simplify
messages at the visual level. In such a well-designed scenario, the animator',s work, with elements of cut-outs, motion design and time-lapse, was pure pleasure. Robert Ostiak helped us with the sound design and his involvement in this concept from the pre-production stage was crucial for the final result. The effect of this hard work is 2-minute animation, very memorable!
