Some details
Nutricia Poland invited us to create the concept, strategy and finally produce the new BoboVita website.
We had two goals. First of all, we wanted to create a platform presenting the brand as the highest quality baby’s food producer. Simultaneously, we wanted to make sure, that the platform is the key place to search for some practical health and nutrition knowledge.
We have increased the
platform',s functionality by creating a set of interactive tools, such as a BMI calculator, nutrition tips and sample menus. Quizzes and promo information have significantly increased parental engagement. To make it all work properly we decided to use PHP and Angular framework – reliable technologies that support content platforms in terms of visibility and ranking requirements.
Services:
- UX Design
- UI Design
- Frontend Development
- CMS Development
- Custom apps development (e.g. BMI calculator, Birthdate Calculator)
- Managing the database of over 600 000 users
- API Integration (e.g. LiveChat)
- Providing the service of e-mail marketing
- Implementing an advanced web analytics
- Implementing marketing automation tools
