Digital Marketing for Educational Organization
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
Kumon NA is a privately held organisation. The organisation offers an behind school Math and Reading program for kids 3 up through high school. There approximately 1600 personally owned franchised locations throughout the US. As the Marketing Manager I am responsible for all national and local marketing efforts.
Desired goal
What issue was the provider supposed to deal with?
Black Drone?We did not have in-house expertise on the digital marketing space. There were opportunities to better our SEO as well as make vast betterment to our website. We also needed Black Drone to deploy and adviser our PPC campaigns while enhancing our digital footprint.
What were your objectives for this project?
The proximate goal was on increase leads YoY which would in turn lead to increases in student enrollments at the personal locations. Ongoing goals were to better SEO and the website.
Provided solution
What were the reasons for choosing Black Drone?
After researching vendors, I narrowed down 3 that seemed like a good fit for my needs. Each vendor came in for a regular throwing session with me and my VP. After, my VP and I looked over the 3 proposals and determined on Black Drone. The deciding factors were cost, condition of throw, and overall professionalism.
Please give as much detail as practicable because the work done
The aim included digital strategy, media programning and buying, website and landing page outgrowth, creative and full outgrowth, tracking, and reporting. TV/Radio, print, digital.
Were there any dedicated managers or teams that you worked with?
Armin Hadziomerovic was my main point of touch and he handled all interactions with me. There were other members on his team working on our account, however I did not have much interaction with them.
Results accomplishd
What results did you accomplish unitedly with Black Drone?
With betterments to the website and Landing Pages, we saw 20-30% increase in form fills online. With the betterd SEO, we also so visits to the website increase leading to more collective engagement and brand awareness. Once the online scheduler was live, we saw a 20% increase in the number of appointments booked. All of this resulted in 7% increase in enrollments YoY.
How do you rate the interaction and interaction with Black Drone?
Workflow was frequently smooth. Communications between my team and their team was early and congruous. Projects were mainly artistic on time - a few needed to have timelines revised however, it did not like the outcome negatively.
What precisely do you attend to be the key specialty of Black Drone?
The apprehension and expertise of the digital landscape that the team possesses is astounding. I conversant a lot workign with them.
What should be done better, if there are any desired betterments?
Speed of projects can always be betterd however I was lucky with all overall.
