Some details
We were tasked to ran a nation wide campaign for a major festival, a challenging one since it was their first edition.
- We used brand ambassadors to generate as much awareness as possible.
-We ran geotargeted, nation wide campaigns on all online advertising platforms with videos, a mix of images and impactful content that would have the highest probability of going viral.
- We reacted on social media in
real time as the event was happening to generate even more engagement.-We implemented advanced tracking and were able to track ticket sales across all platforms for individual events. We targeted users by various interests which meant different audiences based on individual sporting events.