Some details
Summer season promotion for Sport Vision. Web application photo competition with gradient and stickers.
About the Project
Sport Vision is the biggest sports goods retailer in the Balkan region. Each season the brand organizes various games for their current and potential customers. The summer of 2018. we’ve developed a web application based on their offline
campaign.Solution
The app was in a form of the photo competition, but with some special tweaks from our side. Besides the competition and community involvement, this was a great way of lead generation for the brand’s future campaigns.
The participants could choose four different styles for their photos. The sticker elements correlated their activity with a “spirit animal” and the objects typically used for the sports included – balls, sweatbands, snorkels, etc. The app was mobile responsive in order to satisfy customers that wanted to upload their photos at the moment they were being active. The last step in the app was photo gradient related to the offline key visuals. Depending on the stickers a participant chose, the app placed a color layer over the image. This way in-app pictures looked the same as ones brand used in all their stores.
