Some details
The first step in the launch of the «Detsky Mir» network on the mobile market was the creation of an application with a loyalty system and a personal account for customers.
All bonuses are under reliable protection: the traditional bar code is replaced with a dynamic QR code that protects the bonus card from duplication and fakes.
The application replaces the physical bonus card. Everything you need is always at
hand:- Convenient registration or instant creation of a new bonus card
- Always current news feed with a detailed description
- Personal account with the ability to track the history of operations, write-offs and accrual bonuses
- A section with information about children to personalize offers
As a result, together, we gave an excellent start to the development of the mobile business of Russia',s largest children products network. Clients receive a loyalty program in their pockets with additional savings and the ability to not miss discounts. And the company embodyes bonus cards at no additional cost and gets a new channel to activate customers.
