Some details
The project brief from Lukoil LLC was to develop a shopper marketing solution for their their branded gasoline station stores.
S&,F team analyzed sales big data for 12 months across the channels and came up with product matrixes revision, new shopper path configuration, and a brand zone connecting off-line shoppers with their digital experience, opening new gates for further ABM automations.
In the end we’ve measured results and got confirmation of double digit % sales improvement within 1 month after launch.
If you',re interested in shopper connections for your brand - get in touch with us.