Some details
Björn Borg is a global firm, established in 1997, producing and selling underwear, loungewear, socks, swimwear, sportswear, footwear, bags and fragrances.Björn Borg wanted to make its eCommerce site more user-friendly, improve the checkout-process and make the site more cost-effective. The company selected Magento as it was rec-ommended by other eCommerce companies and selected Vaimo, due to Vaimo’s extensive knowledge and
expertise in eCommerce.Though Björn Borg eCommerce site delivers a relatively small proportion of the company’s total turnover at this stage, the company views it as a strategically important part of total sales. Vaimo created a new product filtering functionality, added the option to select various colors when viewing clothing items, de-veloped the functionality where the site shows related items on product pages, simplified the checkout process, which is now only one step, and also added the cross-selling function to the check-out page. The localisation of currency and languages sim-plified the buying process.
