Some details
Vaimo delivered a responsive and easy to navigate site that incorporates rich visuals for an immersive purchasing experience. A new filtering system and use of swatches have transformed the I.L.U. customer experience, allowing users to get an instant and real-time view of their chosen products. Graphics, designed by Vaimo’s UX Team, are displayed at every part of the user journey. This not only helps customers in their
purchasing decision but consistently reinforces the I.L.U. brand at every step. Content, via the new blog management system, is also used to drive traffic and conversions. Elsewhere, Vaimo implemented payment and delivery integrations, allowing customers the option to pick up in store for a true omnichannel experience. And running through the heart of the project is Kaubamaja Group’s loyal customer card—Partnerkaart. Customers can log in with their Partnerkaart card for personalised I.L.U. offers and campaigns. This is crucial for growing brand loyalty, trust and ultimately sales.
