Some details
Väskan is Sweden’s oldest bag and glove retail chain. Founded in 1939 in Karlskoga, Sweden, Väskan has been run by the same family ever since and is now in its third generation of family ownership. In 2008, Väskan began to expand its sales through digital commerce. Thanks to this initiative, in 2012 the company was awarded the prestigious Digital Gasell Award by Dagens Industri for their strong growth, as well as reaching new
customer groups and markets. Prior to Väskan’s 80th anniversary in 2019, a new eCommerce platform has been developed together with Vaimo. The aim of this new platform is to lay the foundations for future expansion whilst remaining connected to the company’s roots, its history and to its loyal clientele, built up over generations.
