Some details
Vaimo implemented Akeneo PIM with a number of customisations. The new PIM has created the infrastructure necessary for faster and easier product enrichment. It’s also allowed Proove to better structure its processes. This means that more people, job functions and departments are able to enrich products, including colleagues in Proove’s China offices. PIM has also equipped staff with the autonomy to add, monitor and mass-edit
attributes. This saves huge amounts of time and improves the overall quality of Proove’s outbound data. A key advantage of the PIM is that Proove now has the functionality to create Product Models on its eCommerce site. This allows customers to see other designs and models when viewing a product. Not only does this improve the user experience of the site but it ultimately leads to greater sales and conversions. And from an internal perspective, Proove is now able to send information from its PIM to a customer’s PIM—reducing the need for manual entry and transforming its data transfer in the process.
