Some details
The agency started the project for Yandex Navigation’s cursor advertising model by designing a three-dimensional Total Quartz Racing Car, which users could choose to replace the yellow Navi arrow.
When Yandex Navigation users started the updated application, they viewed the Total Quartz ad on the Intro Screen and encountered
a recommendation which said they could choose the Total Quartz Racing Car instead of the yellow Navi arrow. Those opting for the Total Quartz Racing Car had a different experience with their specially designed 3D vehicle during their trip. Aiming to take the performance claim of Total Quartz brand to the users with the right strategy, Hoops received around 3 million impressions on the Intro Screen for Total Quartz brand with its impressive work.
