Some details
Detailed analysis of advertising data and metrics resulted in the formation of a data-driven plan to help a small astronomy company (NDA) capitalize on the niche market of online psychic, tarot, astrology and medium readings.
To pinpoint the correct audience, we conducted thorough testing and analysis by geolocation to find specific groups that were the most responsive to the astronomy business strategy.
Our
team then launched different optimization models such as CPC, CPL, and CPS, which gave promising results. Elissa Psychic was able to maintain a stable Cost Per Lead while seeing a 51.5% total ROMI from paid campaigns and 3,047 purchases.
